VYHA Header Image

Contact Us


Valley Youth Hockey Association
P.O. Box 20362
Roanoke, VA 24018

Small VYHA logo

Kroger Community Rewards Program


Kroger Community Rewards Program


Here’s how to signup for the Kroger Community Rewards Program

  1. If you don't have one, sign up for a Kroger Plus shopping card
  2. Register your Kroger Plus shopping card on the Kroger Community Rewards website
  3. Associate your account with the “Valley Youth Hockey Association” organization number
  4. Shop at Kroger!
  5. Show us what your quarterly contributions are each quarter

Read on for program details, rules, process and set up instructions ...


  • Earnings can only be applied to VYHA fees.
  • Earnings cannot be disbursed directly back to a family.
  • If a family does not have any VYHA fees in a 12 month period, any credit balances due to Kroger earnings will be considered a donation to Valley Youth Hockey Association.
  • Earnings cannot be transferred to another family.

Should you have any questions, please contact us at vyhakroger@gmail.com

Each quarter when VYHA receives its Kroger Community Rewards payout, the following process will be followed for you to receive your funds:
  • VYHA will send out an email to all families that a Kroger payment has been received by the organization (this notice will be sent out via a VYHA "Short Shift" email).
  • Log into your Kroger account and print a screen shot of your “account summary screen”. This will serve as your “official” statement showing what your individual contribution to VYHA's Rewards check was for the most recent quarterly payout. This is CRITICAL for us to know how much you earned (Kroger will not supply any information to identify families).
  • You will have TWO WEEKS to claim your individual contribution(s) to the overall VYHA payout from Kroger. A CUTOFF DATE will be specified in the email so you’ll know when it is.
  • Submit your statement to VYHA at vyhakroger@gmail.com. Your contribution will be transferred into your VYHA account as soon as administratively possible. VYHA will credit you 100% of your earnings.
  • If you have enrolled other families to receive their earnings please use this form when submitting your statements via email.

IMPORTANT NOTE: Once the two week cutoff date has passed, you will NO LONGER be able to claim your contribution & it will be placed into the VYHA general fund. There will be NO EXCEPTIONS to this rule. Make sure we have your correct email address(s)...one that is checked often!

For the September 2014 - August 2015 year, Kroger will pay earnings on a quarterly basis to participating organizations based on their percentage of spending as it relates to the total spending of all participating Kroger Community Rewards organizations. The amount of the rebate to be paid to an Eligible Organization at the end of each pay period shall be determined in accordance with the following scale:
  1. Kroger limits its maximum annual contribution to $3.5 MILLION and its quarterly contribution to $875,000 to be distributed among all participating eligible organizations.
  2. Kroger limits a participating organization’s earned rewards to a maximum of $50,000 quarterly
  3. Kroger limits a participating household’s earned contribution to a maximum of $300 quarterly.
Each time you shop at Kroger and use your Kroger Plus Card, your purchases are tracked (by Kroger) and most of what you purchase counts towards the Kroger Community Rewards program. Tobacco, Alcohol & Brand name prescriptions (& a few other things) do not count. Most gift cards count as well.

Each quarter, Kroger mails a proceeds check to each organization. The current payout schedule is as follows:
  • Quarter 1: September 1 – November 30: Statements and Reward Checks sent by December 31.
  • Quarter 2: December 1 – February 28: Statements and Reward Checks sent by March 31
  • Quarter 3: March 1-May 31: Statements and Reward Checks sent by June 30
  • Quarter 4: June 1-August 31: Statements and Reward Checks sent by September 30


To view step-by step instructions on how to enroll your Kroger Plus Card in the Kroger Community Rewards Program to benefit Valley Youth Hockey Association and your VYHA participant, please click here.

Simply follow these steps to Enroll:

  1. Kroger Plus Card
    If you don't have a Kroger Plus card go to any Kroger Store and sign up for one (it's free).
  2. New Kroger Online Account (Click here to create one)
    After account creation, you will be asked to link a Kroger Rewards Number (82651) to your account.
    step 2
  3. Existing Kroger Online Account
    Log in HERE >> and click "SIGN IN"
    Click on "My Account" to make sure the Kroger Rewards card is linked. If it isn't click on "Add Card" to link it (only 1 card can be linked to an online account).
    step 3
  4. Select Valley Youth Hockey Association for Community Rewards
    Click on "Enroll" under "Community Rewards" (this is only an option if a Kroger Rewards account is linked).step 4
  5. Find Valley Youth Hockey Association
    Enter Valley Youth Hockey Association or our Rewards Number and click on "Search"!
    step 5
  6. Enroll
    Click on the bullet next to our name and click on "Enroll"
    Kroger says it will take about 10 days for it to take effect
    step 6
  7. You’re all set to begin earning Kroger Community Reward Credit for Valley Youth Hockey Association and Your Participant.
    step 7